Photography guide

Which image checks actually fail

Our marketplace modules record a kind for every value they hold: requirement, recommendation or informational. On size, only a requirement can produce a failure, and as recorded on 2026-08-18 four Etsy slots and Shopify's two ceilings carry one. Every other size value produces a warning at worst.

On size, four Etsy slots and Shopify's two ceilings can fail

Our marketplace modules record a kind against every value they hold, and only one of those kinds can stop an upload. A requirement can produce a failure. A recommendation cannot: the strongest severity it produces is a warning (evaluate.ts:187-190, verified 2026-08-18).

On size, four Etsy slots can produce a failure: the order receipt, the mini shop banner, the big shop banner and the collage variants (evaluate.ts:156-158). The remaining five slots carry neither a requirement nor variants, and that set is locked by a frozen test at etsy.test.ts:152-169.

That limit is about size only. Failures of format, animation and transparency exist on a separate axis and remain possible on those five slots; nothing here classifies them.

Shopify contributes two hard limits, both recorded with kind='requirement': one on file size (shopify.ts:49) and one on pixel dimensions (shopify.ts:57). Their values belong to the published guide at /guides/shopify-product-image-sizes. This page carries the classification, not the numbers.

What the module compares, line by line

Every value below is our module's record as read on 2026-08-18. It is not the marketplace's current policy.

A recommendation is an equality, not a minimum.
evaluate.ts:183 evaluates width === recommendation.width && height === recommendation.height. Six of the seven slots that carry a recommendation use that comparison; the listing slot is the single atLeast.
A miss on a recommendation is a warning.
Falling below a recommended size never produces a failure. The severity recorded is warning (evaluate.ts:187-190).
Four slots can produce a size failure, and the set is frozen.
The order receipt, the mini shop banner, the big shop banner and the collage variants (evaluate.ts:156-158). A frozen test at etsy.test.ts:152-169 holds the remaining five slots to no requirement and no variants.
Shopify's consistent aspect ratio line is recorded as advice.
kind='recommendation' at shopify.ts:71-72, recorded as: "Use a consistent aspect ratio, or height-to-width ratio, for all the images that you add as your featured, or main, images." No exemption for secondary or gallery images is written anywhere in the module.
An SVG produces an informational message.
The checker cannot enforce a pixel minimum on an SVG; it emits info reading "This SVG has no fixed pixel size" (evaluate.ts:148).

The three outcomes the checker can record

Read the kind first. The severity follows from the kind, not from how far the image is from the number.

Recorded kindStrongest severity it can produceWhere it is recorded
requirementfailureevaluate.ts:156-158 for the four Etsy size slots; shopify.ts:49 and shopify.ts:57 for Shopify's two ceilings
recommendationwarningevaluate.ts:183 for the exact-equality comparison; evaluate.ts:187-190 for the severity
informationalinfoevaluate.ts:148, where an SVG has no fixed pixel size and no pixel minimum can be enforced

Working through one flagged image

In order, before you re-export anything.

  1. Name the slot the message came from

    Each slot is evaluated on its own, and only four of them can produce a failure on size (evaluate.ts:156-158). A size message from any other slot cannot be a failure.

  2. Read the kind, not the number

    A requirement can fail. A recommendation cannot: its strongest severity is warning (evaluate.ts:187-190). The number in the message does not tell you which one you are looking at.

  3. For a recommendation, check what would actually clear it

    On six of the seven recommendation slots the comparison is an equality (evaluate.ts:183), so only an exact match clears the warning; a larger image does not. The listing slot is the one atLeast.

  4. Treat an informational message as neither

    If the file is an SVG, the checker cannot enforce a pixel minimum and emits info instead (evaluate.ts:148). There is no size result to act on.

  5. Take the Shopify ceiling values from the published guide

    Both Shopify ceilings are classified here as requirements (shopify.ts:49, shopify.ts:57), but their values are the subject of /guides/shopify-product-image-sizes.

Before you re-export

Five statements that should all be true before you change the file.

  • You know which kind the message names: requirement, recommendation or informational.
  • If it is a recommendation, the decision to act rests on something other than the checker, because the recorded severity is a warning (evaluate.ts:187-190).
  • If it is one of the four slots that can fail on size, the file itself has changed rather than being re-uploaded unchanged (evaluate.ts:156-158).
  • If the file is an SVG, you are not waiting for a size verdict on it (evaluate.ts:148).
  • If you are following Shopify's consistent aspect ratio line, you are following it as the recommendation it is recorded as (shopify.ts:71-72).

What this page does not cover

Each of these is either another page's subject or outside what the module records.

  • How Etsy or Shopify themselves validate an upload. This page describes our module and nothing else.
  • The current policy of either marketplace. Every value here is what the repository records as of 2026-08-18.
  • Which file formats are accepted, and how animation or transparency are handled. Those failures sit on a separate axis and are not classified here.
  • The pixel dimensions of individual Etsy slots. This page names the slots that can fail, not their measurements.
  • The Shopify ceiling values, which are the subject of /guides/shopify-product-image-sizes.
  • Whether a collection image is a separate entity in Shopify's model. That inference is not written in the repository.
  • What any image size does to ranking, display or sales. Nothing on this page speaks to that.

Questions

Is a recommended image size a rule I have to meet, or just advice?

In our module it is advice with a recorded severity. A recommendation's strongest outcome is a warning (evaluate.ts:187-190); only a requirement can produce a failure. Verified against the repository on 2026-08-18.

How many image checks can actually fail?

On size, four Etsy slots — the order receipt, the mini shop banner, the big shop banner and the collage variants (evaluate.ts:156-158) — plus Shopify's two ceilings, both recorded as requirements (shopify.ts:49, shopify.ts:57). Format, animation and transparency failures are a separate axis and remain possible on the other five slots.

Does uploading a bigger image than recommended clear the warning?

Not on six of the seven slots that carry a recommendation: the comparison at evaluate.ts:183 is an exact equality, so a larger image does not satisfy it. The listing slot is the single atLeast.

Is Shopify's consistent aspect ratio line a requirement?

No. It is recorded with kind='recommendation' at shopify.ts:71-72, as: "Use a consistent aspect ratio, or height-to-width ratio, for all the images that you add as your featured, or main, images." The module records no exemption for secondary or gallery images.